Often the worst people to judge a business's disruptive growth potential are those the closest to it. That's because their views are clouded with entrepreneurial zeal -- it's your idea, your business, and you believe in it absolutely or you wouldn't be doing it.
Maximizing Your Potential
If you are an innovator with market disrupting potential, it's important to know early on, because it should guide many decisions in the design of your business, including:
- business model used
- marketing and distribution strategy
- pricing
- market segmentation and positioning
- tactical marketing plans and messaging
- how you bring your product/service to market.
To maximize what your business is capable of, you need an objective measure of where you stand today, and how to develop your disruptive potential to make it a reality. The tool that will help you do this is the Disruption Report Card™.
Questions to Ask
Beginning with the assumption that you have an innovative product, service or business model, and believe that you have disruptive potential, you need to ask these key questions:
- what factors most strongly favor successfully disrupting the market?
- what needs to be fixed to increase disruptive potential?
- which elements of your strategy and business model need tuning to attract the early adopters in suitable niches so that you can "jump the chasm" to mainstream success?
- how do I get the financial support I need from the right kinds of investors?
- if you aren't disruptive, is there anything you can do to change that, or should you change your go-to-market strategy based on that knowledge?
The Disruption Report Card answers these questions and more. It is a proprietary tool developed by Innovative Disruption to objectively assess and score all the dimensions that contribute to successful disruption. It generates a grade for disruptive potential, and includes a ranking of strong disruptive positives and disruptive weaknesses contributing to the overall grade. It also includes a written analysis explaining the key disruptive factors with recommendations for using the Report Card results.
Whether you are a startup or invest in startups, the Disruption Report Card is a critical analytic tool for you.
Startups
- understand how much disruptive potential you have, and what needs to be done to realize it
- leverage your disruptive strengths / minimize weaknesses
- business and marketing strategy and planning
- valuation discussions
- design your business model to maximize disruptive potential
- if you aren't disruptive, understand what would need to change to enable disruption
- attract the best investors
Early Stage Investors / VCs
- portfolio review
- develop custom screening tools that reliably identify disruptors in your target investment area
- go long / divestment strategy
- know what needs to be tweaked at portfolio companies to maximize disruptive potential