Problem:
Disruptive Innovations have the force to decimate industries, to enable tiny startups to out-maneuver Fortune 500 behemoths, and generate more wealth faster than any other business idea ever known to man.
Most of the time, however, potentially disruptive products and services fail in the market. They fail to disrupt, and the failure is very predictable.
Fact:
Most technology startups, anything to do with the internet or social media, "green" entrepreneurs, medical device makers and entrepreneurs in many other industries believe they are disruptive. Many actually do have disruptive potential, but do not implement appropriate business, marketing and product strategies to succeed.
They mistake the potential of the technology for actual disruption, expecting the market to beat a path to their door. But, they often don't even get past establishing a product/market fit.
They talk about being disruptive as if it were a user benefit, but in reality, users could care less if a product is disruptive, or potentially disruptive -- all they care about is whether it addresses an unmet need. Whether it makes something they already do a lot easier or more convenient. Or, whether it addresses a need at a substantially lower cost than the alternatives. They want at least one of these, but would prefer to get all three.
Solution:
Occasionally, disruption happens by accident. We aren't concerned with accidents and 1 in a million exceptions. Just as failure is predictable, so can disruptive success be planned and engineered.
Innovative Disruption provides the necessary analytics, expertise and experience to make disruption a reality, including:
- Disruption Report Card assessment
(support for planning and fund raising)
- identification of disruptive strengths and weaknesses
- design business models to achieve disruption
- establishing product/market fit
- identify the unmet or underserved needs of target market segments
- develop positioning, pricing, distribution, messaging and product strategies
- target compelling benefits users will pay for
- use case studies to understand what drives adoption
- strategic inbound marketing expertise
- acting CMO / VP marketing for early stage disruptors
Innovative Disruption Inc. is your disruptive partner, giving you the knowledge, support and implementation services to ensure that your disruptive innovation becomes a reality.
Got an idea, but you're not sure if there's a fit?
We'd love to discuss what you're up to -- contact us to chat confidentially about your needs.