Disrupt This
examines how disruptive potential is realized in the
marketplace.
Looking at businesses, business models, technologies, products, and services, Disrupt This scores potential for disruption, and
analyzes
the business value that disruptors create. Showing the
connection between strategy, and market
disruption, this blog also explains disruption theory, demonstrating why Disruptive Innovation is the number one predictor of
growth in shareholder value
The Anti-Marketer focuses on disruptive marketing strategy, the secret sauce that enables disruptive innovation to occur.
Good, bad or ugly, marketing is always most effective when it is disruptive. The Anti-Marketer looks at companies that are succeeding because of disruptive marketing strategy, and those with major missed opportunities because they didn't understand disruption, and those that are failing because they don't get it, but their competitors do.