Posted on Tue, Aug 09, 2011 @ 03:00 AM
With disruptive innovators averaging a growth rate 20 times greater than the S&P 500®, new guide explains disruption in simple business terms and why it matters
ATLANTA – (August 8, 2011) – A new eBook from Innovative Disruption Inc. cuts through the hype about disruptive innovation, offering simple explanations that clear up the most common misconceptions.
Available for downloading free of charge at www.innovativedisruption.com, ‘Disruptive Confusion Unraveled’ was published to bring clarity to the subject of disruptive innovation, and explain its business significance from financial, growth, investment and risk perspectives. Using simple terminology and straightforward analysis, the new eBook focuses attention back on the core attributes of disruption and why it matters to investors, entrepreneurs and business executives, stripping away the exaggeration, hype and misunderstanding that have become rife in the years since disruptive innovation was first described.
“It’s a common misconception that if you build a better mousetrap, the world will beat a path to your door,” said Paul Paetz, CEO of boutique management consultancy Innovative Disruption. “Deep down, people want to believe that ‘better’ or ‘advanced’ is the same as ‘disruptive’, and this lack of clarity leads many to miss the reasons why supposedly great innovations fail in the market. If you are a disruptor, or in an industry being disrupted, it’s critical to your business strategy that you get this right, so our goal was to go back to first principles simplify so that anyone can clearly understand what disruptive innovation is – and is not -- and why it matters.”
Comparing the growth rate of well known disruptors such as Apple, Starbucks and Whole Foods during their marketing disrupting period with the average compound growth rate of the S+P 500® index shows that the disruptive innovators average more than 20 times the growth of the average S&P 500 member. The eBook also includes an alternate way to measure disruption’s value – by comparing the valuation of innovators who are disruptive with those that aren’t, using companies evaluated through the firm’s proprietary Disruption Report Card™. This analysis showed a similarly dramatic outperformance by innovators that are disruptive, which is detailed in the eBook.
Disruptive Confusion Unraveled outlines six of the most common misconceptions about disruptive innovation:
- All innovation is disruptive by definition
- It has to be breakthrough to be disruptive
- It only applies to technology
- It’s just a marketing adjective companies use to imply that their product is more advanced
- It’s a meaningless buzz phrase
- All innovation is overrated, and disruptive innovation isn’t any better or different
“Disruptive innovators grow faster, dominate their markets and ultimately command the highest valuations. This eBook was written to demonstrate that it’s worth the effort to cut through all the hype in the marketplace and instead take an analytical approach that assesses whether disruption is present or has the potential to be. The pay-off can be enormous,” said Paetz.
Innovative Disruption, Inc., is a boutique consultancy specialized in helping innovators who possess that special disruptive sauce to achieve their market-disrupting potential, and in developing strategies for businesses whose industries are facing disruption. Innovative Disruption sorts out disruptors from non-disruptors, and also provides analysis, screening tools and portfolio guidance critical for VCs and investors betting on disruption. Innovative Disruption CEO Paul Paetz is the developer of the Disruption Report Card™, a predictive assessment tool that evaluates and grades the probability that a company/product will disrupt the market, identifying disruptive strengths and weaknesses and opportunities for improvement.
Specialties
Disruptive Innovation, disruptive marketing strategy, disruptive business strategy, management consulting, business model innovation, inbound marketing, Disruption Report Card
Posted on Tue, Aug 02, 2011 @ 04:20 AM
Boutique Management Consultancy Redesigns Website to Better Serve Entrepreneurs, VCs, Early Stage Investors and Companies Facing Disruption
ATLANTA – (August 2, 2011) – Innovative Disruption, a boutique consultancy providing services for disruptive innovators, investors, and companies facing disruption, announced today the launch of its redesigned website (www.innovativedisruption.com) to better meet the growing interest in disruptive innovation among its target markets.
Identifying new products or services that are likely to disrupt markets is accelerating as a C-level priority as businesses struggle with revenue growth and customer satisfaction in the most challenging economic environment since the Great Depression.
According to Innovative Disruption CEO Paul Paetz, although Clayton Christensen clearly defined in his seminal books the theoretical foundation for how disruption happens, there are still wide misconceptions about what it is and how to recognize it when it’s happening. Businesses therefore have great difficulty applying the concepts to drive growth and leverage investments to take advantage of it.
“Innovation and disruptive innovation are clearly not the same thing – most innovations don’t disrupt anything,” said Paetz. “That’s why businesses need more than just insight and strategy. Innovative Disruption, Inc. focuses on practical outcomes that create disruption, driven by a deep understanding of the actions, characteristics, marketing strategy and business model/product matches that increase the success rate of potentially disruptive innovations. Disruptive innovation creates massive shareholder value when properly executed, and that’s what we do.”
The completely revamped site now provides a direct entry point and fast navigation to information designed to meet three distinct market needs:
- Entrepreneurs with potentially disruptive innovations need to determine the strategic elements of their business model that can be improved for better alignment with market disruption. They also need counsel on designing and implementing disruptive business strategy that attracts venture capital and optimizes market valuation
- Early stage investors and venture capitalists need screening tools to separate real disruptors from innovators who lack key disruptive attributes, as well as advisory services to ensure that portfolios with disruptive potential can be optimized for returns and inhibitors to success can be addressed
- Companies whose markets are being disrupted need to understand why and how disruption is taking hold, and what they can do to respond and protect their market position.
The new site integrates a thought-provoking blog, Disrupt This, which dissects real world examples of disruption in action from the perspectives of both the disrupted and the disruptors, offering blunt analysis of the reasons for disruption and how it changes markets. The blog covers topics from business model design and business and marketing strategy to why disruption happens and predictions of which potentially disruptive innovators are likely to succeed, including results from Innovative Disruption Inc.’s proprietary Disruption Report Card™, a predictive assessment tool that grades the probability that a company or product will disrupt the market.
“Innovative Disruption’s predictions are often at odds with other analysts’ opinions on market-making products such as the iPhone, but our predictions have been consistently validated over time,” said Paetz.
Innovative Disruption, Inc., is a boutique consultancy specialized in helping innovators who possess that special disruptive sauce to achieve their market-disrupting potential, and in developing strategies for businesses whose industries are facing disruption. Innovative Disruption sorts out disruptors from non-disruptors, and also provides analysis, screening tools and portfolio guidance critical for VCs and investors betting on disruption. Innovative Disruption CEO Paul Paetz is the developer of the Disruption Report Card™, a predictive assessment tool that evaluates and grades the probability that a company/product will disrupt the market, identifying disruptive strengths and weaknesses and opportunities for improvement.
Specialties
Disruptive Innovation, disruptive marketing strategy, disruptive business strategy, management consulting, business model innovation, inbound marketing, Disruption Report Card