Problem:
When you place bets on unproven technology, your investment strategy depends on picking big winners at least 10 to 20 percent of the time. Ideally, you want the disruptive innovators.
But, even the most amazing innovations are not guaranteed market demand, so how do you increase the odds of success?
The questions are many: Out of thousands of business plans reviewed, how do you identify the few that have disruptive potential? If they have potential, can you identify the disruptive weaknesses and address them, while emphasizing the key attributes that enable disruption?
How do you know which companies in your portfolio are worth upping the ante, and which should be folded or sold? How do you know who the real disruptive innovators are?
Fact:
Disruptive bets are the ones you want to place -- the same bets everyone wants to place. And, with good reason.
Disruptive Innovators are the greatest wealth generators ever theorized. Displacing market leaders, growing at rates that defy valuation, in the long term they control the biggest market share (typically between 40% and 80%), generate the largest margins in their market space, and create the returns that justify the risk you take.
Most importantly, if you could accurately and reliably predict the disruptive winners with only 70 to 80 percent efficiency, instead of the 10 to 20 percent that your portfolio success depends on, not only is your investment strategy guaranteed success, but returns as much as 5 to 10 times higher than average.
Better yet, knowing that there are potential disruptors in your stable, how do you maximize the probability that they will disrupt their markets?
Solution:
Disruptive success is absolutely predictable if you have the right analytic tools and framework, and sufficiently deep understanding of how it happens and especially how it doesn't (i.e. contra-indicators to avoid). Not only is it predictable, but with the right strategy and framework, it is in your control whether or not it happens.
Innovative Disruption Inc. can analyze your portfolio and sort the disruptors from the non-disruptors, and provide you with the tactical advice to help the winners over the top.
Our services for investors include:
- screening tools to identify disruptive innovators
- Disruption Report Card assessments
- identification of specific areas to increase disruptive potential in your portfolio
- advisory board services to assist with strategy, planning and prioritization
- "fractional CMO" services, to provide part time assistance in develop marketing, positioning, segmentation, pricing, budgeting, distribution and messaging strategies
- implementation assistance to roll out marketing and product plans
To learn more about these services and other ways we can help, contact us with your questions. You may also wish to download our e-book "Disruptive Confusion Unravelled: What Disruptive Innovation Really Means, and Why It Matters to Your Business".