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    <lastmod>2016-09-25</lastmod>
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    <loc>http://www.innovativedisruption.com/disrupt-this/2016/9/15/question-for-the-soon-to-be-disrupted-are-you-living-in-horseradish</loc>
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    <lastmod>2016-10-26</lastmod>
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      <image:title>Disrupt This - Question for the Soon-to-be-Disrupted:  Are You Living in Horseradish?</image:title>
      <image:caption>To a worm in horseradish, the world is horseradish</image:caption>
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    <lastmod>2016-11-28</lastmod>
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      <image:title>Disrupt This - Most Disruption Isn't</image:title>
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    <loc>http://www.innovativedisruption.com/disrupt-this/2015/2/25/paul-paetz-talks-at-international-ces-2015</loc>
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    <lastmod>2016-07-16</lastmod>
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    <loc>http://www.innovativedisruption.com/disrupt-this/2014/12/16/disruption-by-design-the-book</loc>
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    <lastmod>2016-06-21</lastmod>
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      <image:title>Disrupt This - Disruption by Design: The Book</image:title>
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    <loc>http://www.innovativedisruption.com/disrupt-this/2012/6/30/iphones-5th-birthday-the-most-successful-disruptive-innovation-ever</loc>
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      <image:title>Disrupt This - iPhone's 5th Birthday: The Most Successful Disruptive Innovation. Ever.</image:title>
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      <image:title>Disrupt This - Is Febreze Disruptive? It Might Depend What Job You Hire it For.</image:title>
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      <image:title>Disrupt This - Is Febreze Disruptive? It Might Depend What Job You Hire it For.</image:title>
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      <image:title>Disrupt This - Is Febreze Disruptive? It Might Depend What Job You Hire it For.</image:title>
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      <image:title>Disrupt This - Is Febreze Disruptive? It Might Depend What Job You Hire it For.</image:title>
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    <loc>http://www.innovativedisruption.com/disrupt-this/2012/2/18/identifying-disruptive-innovators-techzinglive-interviews-paul-paetz</loc>
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    <lastmod>2016-06-21</lastmod>
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    <lastmod>2016-06-21</lastmod>
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      <image:title>Disrupt This - The 6 Most Common Misconceptions About Disruptive Innovation</image:title>
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    <lastmod>2016-06-21</lastmod>
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      <image:title>Disrupt This - Disrupt, or Be Disrupted: Are There Only Two Choices?</image:title>
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    <lastmod>2016-06-21</lastmod>
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      <image:caption>Starbucks pre-bagged beans. Might be fresher, but that sweet coffee smell just isn't the same when you walk in the door.</image:caption>
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      <image:caption>The Clover Coffee Machine will elevate the quality and freshness of regular brewed coffee to the premium level that coffee enthusiasts expect, but not so for Starbucks espresso coffees, which will be even more automated than before with the Mastrena, reducing baristas to button pushers. Click on the image to read how the Clover system works.</image:caption>
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      <image:title>Disrupt This - Fighting Back Against Disruption: Has Starbucks Gone Far Enough?</image:title>
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      <image:title>Disrupt This - Note to American Idol: Fight Disruption with "Jobs to Be Done" Focus</image:title>
      <image:caption>The Two Davids: David Cook and David Archuleta</image:caption>
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      <image:title>Disrupt This - Note to American Idol: Fight Disruption with "Jobs to Be Done" Focus</image:title>
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    <lastmod>2016-06-21</lastmod>
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      <image:title>Disrupt This - The Broken and Disruptable: Evidence of Industries Vulnerable to (or, more accurately Needing) Disruption</image:title>
      <image:caption>Broken and disrupted: this is going to cost me....</image:caption>
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      <image:title>Disrupt This - The Broken and Disruptable: Evidence of Industries Vulnerable to (or, more accurately Needing) Disruption</image:title>
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      <image:title>Disrupt This - The Broken and Disruptable: Evidence of Industries Vulnerable to (or, more accurately Needing) Disruption</image:title>
      <image:caption>Sorry, there's no room for this under the seat in front of me.</image:caption>
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      <image:title>Disrupt This - Disruptive Tidbits: iPhone Update, Office 2007, Disruptive Marketing, and more</image:title>
      <image:caption>The new iPod Touch is an iPhone, without the phone.</image:caption>
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      <image:title>Disrupt This - Disruptive Tidbits: iPhone Update, Office 2007, Disruptive Marketing, and more</image:title>
      <image:caption>Microsoft's Office 2007 "ribbon": Seriously, someone thought this inelegant, productivity-sucking mess was an improvement!</image:caption>
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      <image:title>Disrupt This - Disruptive Business Strategy: What is Steve Jobs Really Up To?</image:title>
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      <image:title>Disrupt This - Disruptive Business Strategy: What is Steve Jobs Really Up To?</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466285531673-2HU4RJMHU1ALQ9USUHPK/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Disruptive Business Strategy: What is Steve Jobs Really Up To?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466286017264-O3W9P06F352NZL22EYE4/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Disruptive Business Strategy: What is Steve Jobs Really Up To?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466285749186-L7W6U970IQBLPDN8C1X8/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Disruptive Business Strategy: What is Steve Jobs Really Up To?</image:title>
      <image:caption>It's a handheld one of these. Fits in your pocket too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466285316399-OSZN7M24FEG6H8RREVOE/image-asset.png</image:loc>
      <image:title>Disrupt This - Disruptive Business Strategy: What is Steve Jobs Really Up To?</image:title>
      <image:caption>Another failed convergence product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466289241419-L75QHJIWTAT2A1TOT4OD/image-asset.png</image:loc>
      <image:title>Disrupt This - Disruptive Business Strategy: What is Steve Jobs Really Up To?</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.innovativedisruption.com/disrupt-this/2007/5/22/the-disruption-of-american-idol</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466264461074-50SOI3VK2N9PEUQOD0CU/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - The Disruption of American Idol</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466264619550-GKMHIYHQOWOYNV7L9RLD/melinda_doolittle_best_ever.jpg</image:loc>
      <image:title>Disrupt This - The Disruption of American Idol</image:title>
      <image:caption>Melinda Doolittle: Is She the Best American Idol Singer Ever?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466268893163-UTWVZCZOGB2MTLTA4N37/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - The Disruption of American Idol</image:title>
      <image:caption>Say it ain't so! The sham: it isn't a real singing competition until we get down to the last 2 or 3.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466268580845-Q43CWQ7S3Y15SFF4LWBQ/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - The Disruption of American Idol</image:title>
      <image:caption>DialIdol's busy signal statistics show that last week's semifinal was extremely close with all three contestants having almost identical busy signal percentages on their voting lines. When the voting is this close, the margin of error is bigger than the difference between the contestant's votes, making a reliable prediction nearly impossible. With over 60 million votes cast, and statistically insignificant differences separating first place voting from third, a very small number of votes can make a huge difference, as we saw in the 2000 presidential election where subjective decisions about every hanging chad dictated the outcome. The Alexa graph above shows that fewer people are visiting votefortheworst.com now than when Sanjaya was still alive, but they are still influencing over 1 million votes per week. VFTW is now supporting Blake as the worst remaining singer. However, like Sanjaya, Blake also has a strong fan base to count on. As the only (somewhat attractive) male left, he draws the majority of the teenage and younger female votes. He is also perceived to be more up-to-date in his musical styling, and more of an "interesting performer" with better stage presence than either of the women.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466268121180-QJCJG1ZWDI13K183XQAM/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - The Disruption of American Idol</image:title>
      <image:caption>This graph of website reach statistics from Alexa shows the impact that votefortheworst.com has had during the 2007 season of American Idol. Readership starts to rise just as the public voting season gets underway in mid-February. Spikes correspond to the Monday to Wednesday period each week. The site's heaviest draw was during the period of mid-March to mid-April when Sanjaya seemed to defy gravity and the odds week and week, until his final performance of Bonnie Raitt's "Something to Talk About" which was so dismal, even the tinniest of adoring teenage girls' ears could detect the poor quality of performance. The biggest peak almost hits .04 percent of all internet traffic for a single day near the end of March, which is far above the average reach estimated by Alexa of .0475 percent of global internet traffic in a week. Using Nielsen data to estimate visitors, this reach equates to approximately 2 to 3 million US-based readers in an average week. If we can safely assume that at least this many votes were influenced to "vote for the worst" (who this site identified as Sanjaya), it's more than enough in a close contest to keep an individual competitor in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466264360306-1WGTSCVYGGEA2548FBTP/american_idol_logo.jpg</image:loc>
      <image:title>Disrupt This - The Disruption of American Idol</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.innovativedisruption.com/disrupt-this/2007/3/07/starbucks-ripe-for-disruption-or-already-disrupted</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466189004637-B48SXZRC6V7CH1TOB3P4/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Starbucks: Ripe for Disruption, or Already Disrupted?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466190038633-76DPPVZDXAM2LDVVX7G5/image-asset.png</image:loc>
      <image:title>Disrupt This - Starbucks: Ripe for Disruption, or Already Disrupted?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466190139468-LUE1MSZM3AO5QF3WZQ5L/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Starbucks: Ripe for Disruption, or Already Disrupted?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466191255693-ILI94JRN03G34ETPFET6/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Starbucks: Ripe for Disruption, or Already Disrupted?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466190971832-VR37Q0OYAK4RDFGYW0MD/starbucks_beans.jpg</image:loc>
      <image:title>Disrupt This - Starbucks: Ripe for Disruption, or Already Disrupted?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466191069926-P31UMSKPINARGKY14IJD/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Starbucks: Ripe for Disruption, or Already Disrupted?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466188679221-ANWG0MYA6GESULZL2AXS/image-asset.png</image:loc>
      <image:title>Disrupt This - Starbucks: Ripe for Disruption, or Already Disrupted?</image:title>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466180371292-66SSUIWM24I2VJLX83KE/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Boeing's Big Boo-Boo: Top 6 Innovation Takeaways (Part 3 of 3)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466180876819-K4EAB9XWP6S0OAICXBZH/image-asset.png</image:loc>
      <image:title>Disrupt This - Boeing's Big Boo-Boo: Top 6 Innovation Takeaways (Part 3 of 3)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.innovativedisruption.com/disrupt-this/2006/9/13/boeings-big-boo-boo-a-very-non-disruptive-innovation-part2-of-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466089591487-B9WDD1ZBYBDIA7UU5GHI/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Boeing's Big Boo-Boo: A Very Non-Disruptive Innovation (Part2 of 3)</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.innovativedisruption.com/disrupt-this/2006/9/05/boeings-big-boo-boo-a-study-in-self-disruption-part-1-of-3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/57575a19f8508285863ac6f0/1466087028358-LZBXVI9VSGXB9W0QBZZN/image-asset.jpeg</image:loc>
      <image:title>Disrupt This - Boeing's Big Boo-Boo: A Study in Self-Disruption (Part 1 of 3)</image:title>
    </image:image>
  </url>
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    <lastmod>2016-06-21</lastmod>
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      <image:title>Disrupt This - The Long Tail of Market Disruption</image:title>
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      <image:title>Disrupt This - The Long Tail of Market Disruption</image:title>
    </image:image>
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      <image:title>Disrupt This - The Long Tail of Market Disruption</image:title>
    </image:image>
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