Speaking Engagements
Paul Paetz is an accomplished speaker with deep expertise in marketing strategy, disruptive innovation, and the connection between them. With 25+ years of experience working with technology innovators, he learned the principles of disruption from both sides of the fence, and has studied why some potential disruptors succeed and others fail, despite having superior or way-cool technology. His favorite subject matter is Disruptive Marketing, most recently presented as a keynote address to the International Marketing Congress in Lisbon.
If you are interested in exploring a speaking opportunity with Paul, please complete the form at the right, and include a description of your topic ideas or specific requirements and we will get back to you as soon as possible to discuss.
Inbound Marketing Expertise
Many startups, especially disruptive innovators in b2b markets, are ideally suited to leveraging the techniques and technology of inbound marketing as their primary, if not exclusive marketing tactical approach. Because of its work with such companies and its own use of inbound marketing and social media, Innovative Disruption has developed deep expertise and can help you design a plan to leverage inbound marketing for your business and implement it.
We work on strategy first -- why is inbound marketing the appropriate approach for you, and which elements are most important to leverage for your business model and technology. Once we've developed the 'why' and the 'what to do' based on your business needs, we can also provide implementation assistance as required to make your inbound marketing program a success.
Note: our focus as a company is disruptive innovation and working with startups. We are not a provider of general inbound marketing services, but we may be able to direct you to an agency better suited to your needs if you do not fit with our business focus.
If you are interested in exploring an inbound marketing project with us, please complete the form on the right, and tell us a bit about your needs in the comment box. We will get back to you as quickly as possible to discuss your project.