Facilitated Disruptive Business Model Design
Similar to Business Model Design Leadership as described above, except our role is to facilitate your creation of a disruptive business model canvas, rather than leading the effort.
Following the methodology laid out in Disruption by Design, we work with you to create your strategic product/market roadmap.
Validation of Product/Market Fit
In general, product/market fit is less of an issue when following the disruption by design methodology, but there may still be tweaking necessary to product features, market positioning, price, distribution strategy, or value proposition to enable your product to reach its disruptive potential.
Acting CMO/Product and Marketing Strategy development
Most small companies, especially those in the range of 10 to 30 employees, have a need for strategic product marketing but lack the resources or talent to do what needs to be done. As Acting CMO, we can fill this critical hole.
In a startup, the CEO is frequently also the chief sales officer, chief marketing officer, chief hiring officer, and/or chief product officer and often needs a backstop, particularly in areas where they may lack experience and knowledge.
Companies that are currently facing disruption, or see changes on the horizon that could threaten the viability of product lines, or even the entire business need to act urgently, but they also need to act intelligently.
If your investment strategy is based on picking probable disruptors, then the key is to accurately identify who those companies are before everyone else does.
Advisory board member
Startup advisory boards need people with a variety of product and market perspectives, and one of the perspectives that most innovative technology companies should have is deep expertise in disruptive innovation, and strategies for intentional disruption.